How does Metropolis-Hastings algorithm work?

I learned about Markov Chain Monte Carlo (MCMC) algorithm a little bit during my phd but I did not record my thoughts back then. In this post, I revisit the core concept of MCMC, particularly focusing on illustrating the Metropolis-Hastings (MH) algorithm.  What is the motivation of MCMC? Suppose you have observed some data . …

Terms you need to know when working for Ads

There are several terms often used in the Ads ML domain. Let’s dive into them. total bid = ecpm bid + quality bid ecpm bid = paced bid * ecvr ecvr is “expected conversion rate”. Different ads can have different definitions of conversion [8] – e.g., link click, app install, or offsite conversion. ecvr = …